The notion that a beginner in design may have about designing is that it involves high-level creativity, flashes of insight, inspired guesswork, or that it is work of major or minor geniuses and eccentrics. He may picture a designer slaving away at his drawing board along with his computer. He may imagine adesigner to be a mechanical mind tinkering away with assorted hardware and junk in his backyard. If one casually reads the case studies of innovative products, the design activity appears to be more like a lucky breake than a serious, planned scientific work.
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